How Marketers Use Colors to Make You Buy Things


Ever ask yourself why it is that you often head into a store to get only one thing and at the end, you leave with some bags full of items?

If you’re anything like us, one of your commonly used excuses could be “It’s on clearance! How do I not buy it?”


Orange is an aggressive color and is often used for call-to-action buttons (buy, subscribe, sell, etc.) on websites.

Yes, colors. Business Insider recently published an article on how web-site designers could benefit by making use of certain colors to encourage user action on their sites, explaining how colors use people’s emotions and affect their behavior.